These are important questions to answer before you start creating content because Google evaluates content relevancy based on how well a page serves search intent. Search engine optimization works by optimizing the above buckets to meet search engine best practices. The comparisons between librarians BHS Links and search engines don’t stop there, though. They’re the pages that Google and other search engines show in response to a user’s search query.

Too Focused on Sales

• Meta tags are like little information cards for your website that you share with search engines and visitors.
• ’ article, it’s worth addressing something many people get confused — the difference between SEO vs SEM.
• This digital marketing agency’s specialty is SEO, though it also offers PPC, social media and web development services.
• A sitemap is like a table of contents for your website that search engines can easily understand.
• It provides the standard services that its competitors offer and it has a client dashboard to show tasks in an SEO plan and the progress of a custom plan.
• Google rewards high-quality, user-friendly content and penalizes spam.

SEO Magnifier strives to provide our users with the knowledge and resources they need to improve their website’s search engine rankings and drive more organic traffic to their online presence. Our top priority is the commitment to excellence, innovation, and user satisfaction. The SEO Magnifier team is dedicated to continually expanding and improving our toolset to meet the ever-evolving needs of the SEO community. The mission of this role is to position SLNT for top visibility across both traditional search engine results and AI-driven search features.

SEO Basics: How to Do SEO for Beginners

However, if you’re on a different host and haven’t yet installed an SSL certificate on your site, check out our in-depth HTTP to HTTPS migration guide. At Kinsta, all sites are automatically protected by our Cloudflare integration, which includes free SSL certificates with wildcard support. This means you don’t have to manually configure an SSL on Kinsta. Sometimes, the URL of a new page you’re about to publish on your site is not ideal in terms of SEO and needs to be optimized. Redirecting any duplicate URLs to the originals will ensure all ranking signals go to a single version, giving it a better chance of showing up in the search results. You can quickly investigate if you see any sudden spikes in backlinks or links using unusual, often adult-themed anchor text.

Content pruning is an art, and we’re not recommending that you go ahead and delete half of your site’s posts. However, you may want to read this case study from HubSpot, in which they removed 3,000 posts from their blog. By clicking each keyword and selecting the ‘Pages’ tab, you can reveal whether more than one page ranks for the selected query. Next, select ‘Clicks,’ ‘Impressions,’ and ‘Average Position,’ then review high impression keywords with a position greater than 1. You can quickly see any ranking shifts, where different pages jump in and out of the rankings.

Ahrefs is a paid tool that allows you to schedule site crawls, which help to highlight any issues that happen on your site. The Redirects report detects all redirects, providing all the details you need to find the redirecting link in order to update it. The main problem is that when presented with two identical pieces of content, Google doesn’t know which one to rank. Hypothetically, this means that your staging site could start appearing in place of your actual web pages, which would be awkward.

These are all of the activities you do outside of your site to boost SEO. Although Google said it doesn’t recommend sites to do guest blogs, they still remain one of the top ways to boost your rankings and web traffic. Another reason is that as a blog grows, spam comments can also increase. These are companies posting comments about 1,000 links for $500 or other questionable SEO deals. To maximize your reach, consider promoting your content in multiple channels or even repurposing it. Look for communities and social media sites where you can share your content for free.