Marketing agencies understand that the foundation of exceptional client service lies in efficient tools–particularly when it comes to site audits. Understand how your URLs fit into your site’s structure and focus on your most valuable pages. Track key SEO metrics and technical insights to refine your strategy and rank higher. These Semrush SEO audit reports help monitor your website to make sure that its site health is improving and you can catch all upcoming issues before they become trouble. This report will help you find all of your internal linking issues, carefully organize your website structure, and ensure efficient PageRank distribution.

ContentShake AI is a Semrush app with ChatGPT-like natural language processing (NLP) and SEO features. The AI tool automates content creation from ideation to optimization and publishing. Schema or structured data is a semantic vocabulary of tags that you can add to a page’s HTML to help crawlers understand the page’s content.

Most major SEO toolsets offer site crawl/audit capabilities, and they can often reveal issues not uncovered via traditional analytics or Search Console properties. While having analytics installed isn’t an actual ranking factor, having an analytics package can deliver a ton of visitor and technical information about your site. Most webmasters install Google Analytics, but for those with privacy or performance concerns, there exists a wealth of great alternatives. This audit spreadsheet BHS Links is downloadable and you can modify it for your own purposes.

Accelerate your SEO performance and get a higher return from search with our free SEO Checker

The tool sorts issues by category (like website security and duplicate content). We run a fresh site crawl, review top pages, and optimize them to keep our search rankings high. Fixing broken links works better when you do it at scale, and your efforts may be more greatly rewarded when you prioritize internal links. If you have a very large site, hunting down and fixing every 404 may be a low ROI effort, though the ROI rises with the importance of each page. While it’s not uncommon to find your content duplicated across the web, it’s typically not a problem, unless those sites outrank you.

Content Analysis

Once installed, head to the Search Appearance tab and click on HTML Improvements. Here, Google will give you a handy list of any problems it detects with your titles or descriptions. Overly long, overly short, non-descriptive, and duplicate titles and descriptions are listed, as well as any pages that are missing these entirely. Depending on the number of these that are present, you can open and export a report to show you the full list. This makes it easy for you to learn which ones need changed and then change them one by one.

Visualizing Your On-Page SEO Performance

• Each tool has its own quirks and issues you may need to familiarize yourself with.
• The report is also well-organized and provide clear insights into your website’s SEO performance.
• Begin by adding the Otto pixel to your website’s header, which is a small code snippet that grants Otto SEO access to analyze your site’s structure and content.
• If it’s not a manual action, you may need to check further for Google algorithm updates, as they can significantly affect your site’s organic traffic.
• They measure a page’s load time, interactivity, and the stability of the content as it loads.
• By doing this, you can ensure your changes don’t have a negative SEO impact.

Identifying new link opportunities is critical in an SEO audit, as backlinks are a key ranking factor for search engines. An SEO audit checks how well optimized your website is for search engines. It finds issues that may be hurting the site’s rankings and provides opportunities to improve them.

Oncrawl’s strength lies in its technical acumen, offering search marketers straightforward access to data through actionable dashboards and reports. Its suite, comprising an intuitive interface and a detailed dashboard, offers insights into site performance, indexing status, and keyword trends. The tool’s strength lies in providing valuable insights into Bing’s search engine, often considered a secondary but significant player in the search engine market. A comprehensive SEO audit tool isn’t just nice to have; it’s a critical component in your arsenal to deliver results that impress clients and outshine competitors. This article isn’t just about listing tools; it’s a guide to finding the one that resonates with your agency’s unique needs and aspirations. Perform an complete SEO audit, and improve your rankings in Google.

Websites without an SSL certificate appear as “Not Secure” in browsers, which deter visitors. It is important to make sure your site is safe for both users and search engines. While GSC provides insights into your site’s performance on Google, it lacks certain functionalities.

A data-driven content calendar increases your chances of creating content that ranks well and resonates with your audience, streamlining your content production efforts. Premium tools unlock more granular data, but carefully evaluate your needs and budget. Don’t feel obligated to invest in every premium tool on the market.

It’s also sometimes called an ‘on-site’ or ‘technical’ audit (we’ll explore how technical audits differ in the section below). At Sitebulb this type of audit is our ‘bread and butter’ – it’s what the tool was designed for, so we’ve spent a fair bit of time discussing what they are (or should be) called. A robots.txt file tells search engine spiders which pages they can crawl so they won’t overload your site. This free SEO tool is extremely user-friendly and only requires your website’s URL to start.