Make sure that your formula references the correct data, especially if you’ve moved things around. From a UX standpoint, this is a positive move because some visitors prefer reading over watching a video—and Google wants to rank content that appeals to as many searchers as possible. You must include the required VideoObject properties for your content to be eligible for display as a video rich result. It means that if you’re ranking high in Google already, you can get those pages to show up in Google’s “Videos” tab by embedding a relevant video. Go to the “Organic keywords” report, then add a relevant keyword to the “Include” filter.

Your positioning on the SERP directly impacts click-through rates. Appearing on the first page is vital, as most users rarely go beyond it. Advanced tools like Serpple allow you to analyze your SERP performance, ensuring you stay ahead in the competitive landscape. If you’re still not certain, try looking at your competitors and the categories they’re using. Using a Chrome Extension like GMB Everywhere allows you to see the categories they’re using on their business profile.

How to Find Your SEO Ranking: A Step-by-Step Guide to Tracking Performance

Having many web pages on your website is no longer important. Tools provide detailed insights into your website’s position for all the needed keywords across various locations and other data. For instance, you can monitor ranking fluctuations, check keyword cannibalization issues, or see the SERP features you get. Find rankings for specific keywords using the inbuilt filters and search functionality. This was a system designed to better ensure high-quality and original content was appearing in our search results. Announced in and given the nickname of the “Panda,” it evolved and became part of our core ranking systems in 2015.

• However, in Google Sheets, you can follow the approach below to exclude hidden rows when returning the rank of values in a dataset.
• Only 8% of websites hold the same rankings in both desktop and mobile searches.
• Using a Chrome Extension like GMB Everywhere allows you to see the categories they’re using on their business profile.
• So, if you’re looking to improve SEO performance, SEM performance or just your overall user experience, increasing your website speed is a great place to start.
• You are where you are, and you can neither move your business nor make users search for it from a certain spot.

When adding products and services, include the name, description, and price (if applicable). The full description will show up once a searcher clicks on the product. Also, Google may link to your products from your category section. For a deeper dive into this optimization strategy, check out this post on how to get more Google reviews.

Why a Solid Rank Tracker Is Part of an SEO Arsenal

The first step in content optimization is conducting periodic content audits. You need to identify outdated, irrelevant, or underperforming content. Track key performance metrics such as bounce rate, time on SEO Anomaly page, and conversion rates.

Free Tools

For example, let’s say we want to build links to our beginner’s guide to SEO. If we search Google for competing pages with the Ahrefs’ SEO Toolbar installed, we’ll find that one has links from over 14K referring domains. For example, our site has two very similar pages about meta keywords. We have a blog post explaining meta keywords and a glossary page that does the same thing.

The platform is free and serves as a centralized hub for managing and monitoring your website’s SEO performance. Google Play pre-registration can be highly beneficial for ASO. User engagement is a highly significant factor for organic rankings. Monitoring app rankings and performance is vital to further troubleshooting and optimizing the store listing. A/B testing in Google Play provides the most accurate and granular data on user reception of our store listing visual assets.

But don’t panic—these updates aren’t meant to knock you down but to help you understand which areas of your site could be improved. If you are unsure how to use “incognito” or what it is all you need to do is to press Ctrl + Shift + N to open an incognito window if you’re using Windows. Your search results will not be affected by what you have been searching for in the past which gives you a true result. We also know that at any given time one or both of the platforms may choose to change the algorithm and everything above may become null and void. With this in mind, I believe that these principles will always ensure a good Google rank. Using these simple tips, you can maximise the SEO ranking of your Facebook business page on Google.

Look for keywords with a good balance of search volume and competition to rank your site or page higher in Google search results. For how to rank higher on Google, you first need to optimize your website page with relevant keywords. Internal linking is the process of adding links to web pages that lead to other pages on the same website.