This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. Use the following checklist as a starting point to evaluate the essential on-page SEO factors on your landing pages. On the other hand, off-page SEO focuses on factors outside your website and involves optimization tactics such as link building, guest posting, brand mentions, and so on. By optimizing on-page elements, you enhance your SEO Anomaly site’s relevance and authority, leading to better visibility in search results.

☑ Good readability

Your content should be based on Experience, Expertise, Authoritativeness, and Trustworthiness. Following these principles will give you confidence that your content meets Google’s quality and relevancy standards. At SeoProfy, we believe that a personal approach to each client and custom strategies can lead to results that overcome all expectations! You’re welcome to check this SEO case in a highly competitive niche, where our team managed to accelerate organic traffic from 1,200 to 4,000 per day in 12 months.

Leverage Industry Glossaries for Keyword Ideas

When talking about on-page optimization, semantic distance refers to the relationships between different words and phrases in the text. This differs from the physical distance between phrases, and focuses on how terms connect within sentences, paragraphs, and other HTML elements. Each web page is made up of different parts—headers, footers, sidebars, and more.

Of course, you won’t be able to manage everything using only Google Analytics. You’ll need to opt for paid plans in Ahrefs, Semrush, Majestic, and other advanced tools to manage your website. You can’t say whether your SEO strategy is successful if you don’t track it.

The good news is that you have complete control over your site’s user experience. Not only does this add structure to your web page for search engines, but all of your human visitors will also love it as well. The goal is to create a logical hierarchy of headings down your page that both readers and search engines can understand.

Google is actively looking for this as a signal of quality and trustworthy content. I can‘t emphasise enough how important it is to demonstrate real, first-hand experience in your content. In our case study, they were the only tool to detect AI content with near 100% accuracy – even for the most advanced model. Don’t forget to vary sentence patterns and length so they don’t read like an AI generator would write. That means you need to add elements that AI typically struggles with.

When you publish something on your site, you send as many people as you can to your post. This time, I made sure to publish something that someone searching for “SEO campaign” would love. So I just kind of ignored the problem and hoped it would go away. Specifically, journalists looking for stats to include in their articles. This is the dirty little secret that sites use to get LOTS of backlinks on autopilot.

• Using the Page Experience Report is like looking at your site’s user experience through Google’s eyes.
• The first one is well structured and has an optimal length while the second is truncated and doesn’t even include the keyword “Wisconsin”.
• For longer videos, use clip schema to highlight specific sections in your video that can rank independently in the SERPs.
• Schema markup can yield rich snippets in SERPs, which display extra information (e.g., star ratings, event dates).
• With keyword research, you identify the words and phrases (keywords) that people type into Google to help them find the answers to their questions or to solve a problem they’re facing.
• When naming your pages or selecting a domain name, have your audience in mind first.

On-page SEO improves the quality of your web pages so that search engines can understand them and rank them higher in search results. If a page shows up in search, it is more likely to increase traffic and even help with conversions. Additionally, on-page SEO optimizations help improve user experience and content accessibility. So, in on page seo, you deal with all the elements of SEO that you can control. For example, a website owner can control the technical issues, meta tags, and quality of the content of the site. On page seo issues are in your control so that they should be resolved without any delay to improve rankings in search engine result pages.

Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the go. Like every skill, you get better at SEO by practicing on live websites. Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results. These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts. The Categorization, Link Relevancy, Topical Keyword Search and Predictive Guest Post portion of the tool currently only support the English language. (As soon as the AI understands more languages, we’ll add them!) If you are working in a foreign language, I highly recommend taking the “Just On-Page” package.