Our Link Intersect tool lets you find websites that link to multiple competitors. This is useful for finding relevant local and industry-specific citations. One way to find details that matter to searchers is to check what top-ranking pages in your area talk about.

Site Speed

By far, the biggest mistake is trying to rank for a single keyword at a time. This represents the long tail of keyword research, and it can represent up to 80% of all search traffic. You want to capture as much of that long tail as possible, while doing the same amount of work.Think of it as the difference between fishing with a spear, versus fishing with a net. Fishing with a spear, we might capture a single fish – or none at all if we miss.

In addition to helping search engines understand your web page, this critical on-page SEO element directly correlates to click-through rates and influences organic traffic. While both are important, you have far more control over your web pages’ code and content, making focusing on on-page SEO factors a good starting point for any efforts to improve search rankings. A positive user experience is characterized by a website that’s informative, easy to navigate, engaging and satisfying to use. Semantic search represents a shift from a literal interpretation of search queries to a more nuanced, context-aware system. It’s a move toward making search engines think more like humans, understanding the subtleties of language, and delivering results that align more closely with user intent.

• Trusted sites can get away with more and enjoy higher rankings across the board.
• This means that the agency has successfully optimized its online presence to achieve the highest ranking for that query.
• Backlinks are one of the most powerful ranking signals and continue to be a top-ranking factor in 2025.
• We compare the properties of Web pages with the sum of their positions at Google and derive a structured list of more or less weighted factors.

Google Ranking Factors in 2025 – Insights from 1000+ Websites

It’s about leaving no stone unturned to make your local business easily discoverable and trustworthy. Behavioral signals are indicators of how users interact with your website and Google Business Profile. Factors like click-through rates, time spent on your site, and driving directions requests impact your local search rankings. What’s important to note is BHS Links that reviews aren’t just a strategy for large corporations.

Search Results Analyzed: Here’s How Google Evaluates Your Content Data Study

This analysis helps you make data-driven adjustments to further improve your SEO strategy. This is another one of the top Google ranking factors because it directly helps you rank higher on SERP. After Google’s mobile-friendly update, mobile responsiveness has joined the list of top Google ranking factors. Everyone knows that good content is one of the top Google ranking factors. A lot of SEO beginners think that good content enriched with keywords and backlinks is all they need to rank on the first page of Google’s search results. All major search engines give more credit to websites that load faster.

The primary category you assign to your business can directly impact your local SEO ranking factors, too. This category should reflect the main focus of your business, offering a quick, clear snapshot to both the search engine and potential customers. High-quality backlinks come from reputable, relevant sites within your industry or niche and signal to search engines that other authoritative entities endorse your content. This external validation boosts your site’s trustworthiness in the eyes of search engines, thereby improving your rankings in search results.